{"id":407,"date":"2017-04-20T15:23:45","date_gmt":"2017-04-20T19:23:45","guid":{"rendered":"https:\/\/2017.kent.wordcamp.org\/?post_type=wcb_session&#038;p=407"},"modified":"2017-04-20T15:23:45","modified_gmt":"2017-04-20T19:23:45","slug":"whip-your-website-into-shape-a-5-point-online-marketing-training-regimen","status":"publish","type":"wcb_session","link":"https:\/\/kent.wordcamp.org\/2017\/session\/whip-your-website-into-shape-a-5-point-online-marketing-training-regimen\/","title":{"rendered":"Whip Your Website Into Shape: A 5-Point Online Marketing Training Regimen"},"content":{"rendered":"<p>Online, everything&#8217;s a competition. If your website isn\u2019t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race \u2014 or at least place in the top 10 \u2014 you have to train for it, just as you would if you were preparing for an actual, physical race. <\/p>\n<p>In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.<\/p>\n<p>1. Learn what website architecture issues to look for and what tools will help you detect them<br \/>\n2. Discover the role of keyword research in today\u2019s online marketing landscape and how to properly optimize content<br \/>\n3. Understand content\u2019s role in online competition<br \/>\n4. Learn social media\u2019s threefold role in your website\u2019s health and how it impacts search rankings<br \/>\n5. Know what usability issues you should be testing to make using your site effortless for visitors<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online, everything&#8217;s a competition. If your website isn\u2019t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race \u2014 or at least place in the top 10 \u2014 you have to train for it, just as &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kent.wordcamp.org\/2017\/session\/whip-your-website-into-shape-a-5-point-online-marketing-training-regimen\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Whip Your Website Into Shape: A 5-Point Online Marketing Training Regimen&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14407932,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1498399200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[400],"footnotes":""},"session_track":[790107],"session_category":[],"class_list":["post-407","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-mcgilvrey-ballroom"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p7HvXt-6z","session_date_time":{"date":"June 25, 2017","time":"10:00 am"},"session_speakers":[{"id":"400","slug":"stoney-degeyter","name":"Stoney deGeyter","link":"https:\/\/kent.wordcamp.org\/2017\/speaker\/stoney-degeyter\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/407\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/407\/revisions\/987"}],"speakers":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/400"}],"author":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/polepositionmarketing"}],"wp:attachment":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=407"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}