{"id":731,"date":"2017-04-20T15:10:08","date_gmt":"2017-04-20T19:10:08","guid":{"rendered":"https:\/\/2017.kent.wordcamp.org\/?post_type=wcb_session&#038;p=731"},"modified":"2017-04-20T15:10:08","modified_gmt":"2017-04-20T19:10:08","slug":"computers-love-structured-data","status":"publish","type":"wcb_session","link":"https:\/\/kent.wordcamp.org\/2017\/session\/computers-love-structured-data\/","title":{"rendered":"Computers &lt;3 Structured Data"},"content":{"rendered":"<p>Computers have one job: to read and process data. One job, and sometimes they *still* need help!<\/p>\n<p>Structured data puts you in control, ensuring that search engines and other parsers aren&#8217;t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!<\/p>\n<p>Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it&#8217;s easier than ever before to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Computers have one job: to read and process data. One job, and sometimes they *still* need help! Structured data puts you in control, ensuring that search engines and other parsers aren&#8217;t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers! Implementing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kent.wordcamp.org\/2017\/session\/computers-love-structured-data\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Computers &lt;3 Structured Data&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7129452,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1498316400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[726],"footnotes":""},"session_track":[790107],"session_category":[],"class_list":["post-731","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-mcgilvrey-ballroom"],"jetpack_sharing_enabled":false,"jetpack_shortlink":"https:\/\/wp.me\/p7HvXt-bN","session_date_time":{"date":"June 24, 2017","time":"11:00 am"},"session_speakers":[{"id":"726","slug":"steve-grunwell","name":"Steve Grunwell","link":"https:\/\/kent.wordcamp.org\/2017\/speaker\/steve-grunwell\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/731\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/731\/revisions\/970"}],"speakers":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/726"}],"author":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/stevegrunwell"}],"wp:attachment":[{"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=731"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}