If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.
But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent. This session will show you, step-by-step, how to do that.
Specifically, you’ll learn
- How to evaluate your current website pages and determine their purposes.
- The process for identifying keyword intent
- The secrets to writing intent-driven content
- The final step that brings it all together and drives the conversion