{"id":386,"date":"2018-04-08T20:53:53","date_gmt":"2018-04-09T00:53:53","guid":{"rendered":"https:\/\/2018.kent.wordcamp.org\/?post_type=wcb_session&#038;p=386"},"modified":"2018-07-04T15:23:37","modified_gmt":"2018-07-04T19:23:37","slug":"deliver-the-right-content-to-the-right-audience-at-the-right-time-by-optimizing-for-user-intent","status":"publish","type":"wcb_session","link":"https:\/\/kent.wordcamp.org\/2018\/session\/deliver-the-right-content-to-the-right-audience-at-the-right-time-by-optimizing-for-user-intent\/","title":{"rendered":"Deliver the Right Content to the Right Audience at the Right Time By Optimizing For User Intent"},"content":{"rendered":"<p>If you\u2019ve been immersed in SEO over the past few years, you\u2019ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic.<br \/>\nBut even the best, most authoritative content isn\u2019t going to mean a thing if it\u2019s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent. This session will show you, step-by-step, how to do that.<\/p>\n<p>Specifically, you\u2019ll learn<\/p>\n<ul>\n<li>How to evaluate your current website pages and determine their purposes.<\/li>\n<li>The process for identifying keyword intent<\/li>\n<li>The secrets to writing intent-driven content<\/li>\n<li>The final step that brings it all together and drives the conversion<\/li>\n<\/ul>\n<p><a href=\"https:\/\/2018.kent.wordcamp.org\/files\/2018\/07\/WordCamp-How-to-Deliver-the-Right-Content-to-the-Right-Audience-at-the-Right-Time.pptx\" target=\"_blank\" rel=\"noopener\">Download the Slides!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been immersed in SEO over the past few years, you\u2019ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic. But even the best, most authoritative content &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kent.wordcamp.org\/2018\/session\/deliver-the-right-content-to-the-right-audience-at-the-right-time-by-optimizing-for-user-intent\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Deliver the Right Content to the Right Audience at the Right Time By Optimizing For User Intent&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14407932,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1528565400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[381],"footnotes":""},"session_track":[1250321],"session_category":[],"class_list":["post-386","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-marketing-seo"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8ZOue-6e","session_date_time":{"date":"June 9, 2018","time":"1:30 pm"},"session_speakers":[{"id":"381","slug":"stoney-degeyter","name":"Stoney deGeyter","link":"https:\/\/kent.wordcamp.org\/2018\/speaker\/stoney-degeyter\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/386\/revisions"}],"predecessor-version":[{"id":1077,"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/386\/revisions\/1077"}],"speakers":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/381"}],"author":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/polepositionmarketing"}],"wp:attachment":[{"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=386"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}