{"id":1257,"date":"2019-04-24T04:57:19","date_gmt":"2019-04-24T04:57:19","guid":{"rendered":"https:\/\/2019.kent.wordcamp.org\/?post_type=wcb_session&#038;p=1257"},"modified":"2019-04-24T04:57:38","modified_gmt":"2019-04-24T04:57:38","slug":"proven-steps-to-make-any-wordpress-site-a-lead-generation-platform","status":"publish","type":"wcb_session","link":"https:\/\/kent.wordcamp.org\/2019\/session\/proven-steps-to-make-any-wordpress-site-a-lead-generation-platform\/","title":{"rendered":"Proven Steps to Make Any WordPress Site a Lead Generation Platform"},"content":{"rendered":"\n<p> WordPress theme designers and developers too often take an overly utilitarian perspective in designing and developing websites &#8211; form over function. <br><br> If you stay here, you\u2019ll find yourself unable to charge premium rates for your services and probably facing a lot of frustrated customers that expect their websites to generate revenue. <br><br> In this talk, I\u2019ll take WordPress professionals into the mind of the web visitors they should be serving. We\u2019ll discuss some basic, but very powerful UI\/UX patterns that consistently get customers dialing phone numbers and filling out web forms.<br><br> We will walk through very specific design elements, functionality, and the plugins that should be used on every WordPress website that we build. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress theme designers and developers too often take an overly utilitarian perspective in designing and developing websites &#8211; form over function. If you stay here, you\u2019ll find yourself unable to charge premium rates for your services and probably facing a lot of frustrated customers that expect their websites to generate revenue. In this talk, I\u2019ll &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/kent.wordcamp.org\/2019\/session\/proven-steps-to-make-any-wordpress-site-a-lead-generation-platform\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Proven Steps to Make Any WordPress Site a Lead Generation Platform&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14528247,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1560709800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1171],"footnotes":""},"session_track":[1282124],"session_category":[],"class_list":["post-1257","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-users-business-dix-ballroom"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paxzvZ-kh","jetpack_likes_enabled":true,"session_date_time":{"date":"June 16, 2019","time":"2:30 pm"},"session_speakers":[{"id":"1171","slug":"bill-rice","name":"Bill Rice","link":"https:\/\/kent.wordcamp.org\/2019\/speaker\/bill-rice\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/14528247"}],"version-history":[{"count":1,"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1257\/revisions"}],"predecessor-version":[{"id":1258,"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1257\/revisions\/1258"}],"speakers":[{"embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1171"}],"wp:attachment":[{"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1257"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/kent.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}